/projects
Shopee Cup
client/partner
date
-
location(s)
South East Asia
/summary
The Shopee Cup, also known as the ASEAN Club Championship, is a new annual tournament organized by the ASEAN Football Federation (AFF). Featuring top clubs from across Southeast Asia, including Buriram United, Kuala Lumpur City, and Cong An Hanoi FC, the competition aims to determine the region’s strongest team. With matches played across multiple countries, the tournament celebrates the passion and diversity of Southeast Asian football.
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/services
We provided a streamlined yet powerful live production system, managing the match feed and delivering dynamic in-stadium graphics, including real-time player photos and updates. In addition to match coverage, we facilitate sponsor activations, such as Shopee-branded content, and test fan engagement initiatives like Fan Cam activations in different regions to gauge what resonates with local audiences.
/highlights
Experiencing the unique football culture in each city has been a standout aspect of this project, offering insight into how the game is celebrated across Southeast Asia. Meeting a diverse range of professionals within the football industry has been equally rewarding, allowing us to build valuable relationships throughout the region. Additionally, having the opportunity to influence stadium atmospheres—such as curating music in different venues—has been a unique and enjoyable part of the experience.
/challenges
The need for highly portable equipment is crucial, as weight restrictions on Southeast Asian carriers limit transportation options. Each venue presents a different working environment, from state-of-the-art control rooms to makeshift pitch-side setups, requiring constant adaptation. Power and cabling requirements also vary significantly, demanding flexibility and preparation. Working across multiple countries with diverse languages and operational standards adds another layer of complexity to the project.
/learnings
Keeping production kits lightweight and efficient is essential for operations in Southeast Asia. Adaptability is key, as developing countries often present unexpected logistical and technical challenges. Lastly, collaborating with local stadium teams and sharing knowledge fosters stronger working relationships and helps ensure a smoother production process.
England A vs Aus A Rugby Union
England A vs Aus A Rugby Union
